Beautiful product packaging
I'm a sucker for innovative packaging. This is not to say that most people don't appreciate great product packaging; simply that I get hooked line and sinker when I see something out of the ordinary. I become mesmerized and convince myself that, due to the awesome packaging, I NEED the product that said packaging is advertising. Even if I do not, in fact, need it. For instance, I am a hardcore cherry ChapStick fan. Have been for years. I love the smell, the ultra-moisturizing balm and how ridiculously cheap it is. I stash one in every purse, bag, coat pocket and nook that I can find. But here comes the curveball. The brand EOS (Evolution of Smooth) recently released a new line of lip balms that are unlike anything I'd seen before. Unlike the tried-and-true unscrew and twist balms like my beloved cherry ChapStick, EOS balms are small rolling orbs surrounded by tiny plastic capsules. In inviting pastel colors. With names like 'Strawberry Sorbet' and 'Honeysuckle Honeydew'. That smell like happiness. Basically...it was EOS = 1, Chelsea = 0. I bought three before I realized that I did not need any more chapstick. That this recent purchase tipped my lip balm count somewhere north of 10 tubes/balls. I'd been had by the glory of superb design.
But I'll bet I'm not the only one.
Are you the type of person that easily can be swayed by the temptation that innovative packaging proposes. Even if you don't buy a product that looks amazing, do you ever just spend extra time checking it out if its encapsulated by attractive apparel?
I've composed a series of tests so that you may see what side of the spectrum you land on. I will list out product categories. In each category are two pictures - one with typical product design for said category, and another with atypical product design for that category. It's up to you to mentally choose which product, due to its packaging, you'd be most likely to buy/use/choose.
Medicine: Would you rather purchase EXHIBIT A or EXHIBIT B?
Soap: Would you rather purchase EXHIBIT A or EXHIBIT B?
Tea: Would you rather purchase EXHIBIT A or EXHIBIT B?
Vodka: Would you rather purchase EXHIBIT A or EXHIBIT B?
Posted by ctheno at University of Kansas - Delta Gamma